Lockdown has boosted internet shopping , but numbers show it became increasingly popular before the coronavirus pandemic

The recent coronavirus lockdown in France has boosted online shopping as consumers use the internet to buy groceries and other products.

According to the Fédération du e-commerce et de la vente à Distance ( FEVAD ), retail e-commerce sales in France declined in March 2020, but recovered rapidly in April.

E-commerce sales excluding groceries rose between 11% and 21% in April, according to a total of 40 digital retailers on business website emarketer.com. Tech and entertainment retailers reported sales increases of 26-27% from early March.

Almost a quarter of people between the ages of 16 and 64 said in an online survey in April that they intended to go to physical stores less frequently in the face of the pandemic, and 27% planted to spend less time in stores.

Around 15% of deliveries said they would do click-and-collect, and 17% more said they would shop online for their home.

Quoi de neuf – Französisches Einkaufen im Juni 2020 4,5 Mrd. € Internet-Shopping-Markt

In France, too, the increase in online grocery shopping increased – even before the coronavirus pandemic.

In 2018, 38% of households ordered everyday products for delivery online and generated sales of 4.5 billion euros.

In the first quarter of 2020, 60% of consumers chose to shop online . The Kanter Institute announced that internet spending was up 8.4% compared to the first half of 2019. In the same period of time, customer footfall in physical stores has been reduced by 6%.

Im Allgemeinen, so das Kanter Institute, kaufen die Franzosen seltener ein, kaufen aber mehr.

French supermarket giants E.Leclerc and Intermarché have achieved the greatest online success – the latter recorded between the 18th and the former’s click-and-collect sales have now increased by 35%.

While big stores are successful, shoppers are increasingly looking local when venturing onto the virtual high street. Local online markets such as Locavor in Romorantin-Lanthenay, Loir-et-Cher are generating increasing interest. Locally produced, handcrafted meals, drinks and groceries are ordered online and picked up in front of the town hall.

A similar online click and collect shopping service run by farmers – Drive Farmers – is doing well in the Côte-d’Or department .

Von writer